#Timemagazine is collaborating with #socialmedia #creators to produce online #video content, resulting in a significant increase in #YouTube and #LinkedIn views. This strategy, which includes treating creators as columnists and freelancers, aims to engage audiences where they are and leverage the storytelling expertise of creators. Time is also revamping its #newsletters and #events to be more #personalitydriven. https://pressgazette.co.uk/north-america/how-time-is-embracing-creators-sam-jacobs-editor/?eicker.news #tech #news #ainews