#matsuri

Sendai Tanabata Matsuri: the festival of star-crossed lovers Held August 6–8 in Sendai, this is one of Tohoku’s Three Great Festivals. Vibrant paper decorations and streamers fill the streets, celebrating the legendary meeting of the star lovers Orihime and Hikoboshi. Born from a Chinese legend, the festival symbolizes hope and romantic dreams. A breathtaking blend of color, tradition, and celestial wonder. #JapaneseCulture #Tanabata #Matsuri #Summer #Festivals

It's summer, and that means it's #Matsuri season! Matsuri are Japan's traditional festivals, full of history and traditions, and they vary from region to region. Deeply rooted in Shintoism, Japan's native religion, they fill Japanese summers with colors and sounds. In the coming days, we'll tell you about the 3 great Tohoku matsuri: ready to discover their secrets? #Japan #JapaneseCulture #Summer #Festivals