Replying to
@PeoriaBummer@infosec.exchange
@PeoriaBummer@infosec.exchange @thegrugq@mastodon.social in terms of public awareness, I think that’s me again. It was known, but it was a niche word like knowing “CNA” for “computer network attack” to mean “hacking”… it wasn’t secret, but it just wasn’t common to hear and most people wouldn’t know what you meant.
If you look at the very early talks on OPSEC (after mine, for example) you’ll see some hilarious stuff. People that don’t know what they’re talking about (not to be mean, just they weren’t subject matter experts).
The whole thing was quite new and novel. Weirdly enough, Google trends almost supports this, but has weird data that makes no sense to me.
So, I guess I’d say it was a term known by a few (a sizable minority), but it was popularized by me. Not to brag or anything, just that’s what I think happened. I learned the term from someone, probably Dave Aitel or Halvar flake, and then I used it in a talk that got huge traction (for back then, it was 2012 but the YT video up now was uploaded in 2016 and I can’t find the original for the view count.) in the first few days.
So, er… answer is basically the same. It existed in small circles with a more military / intelligence background, and it wasn’t the term of art at the time in the wider community. At least as I recall.