Most businesses don’t need more ideas. They need clarity. 🧭 Strategy, brand & growth. Occasional rants.
Most businesses don’t need more ideas. They need clarity. 🧭 Strategy, brand & growth. Occasional rants.
AI speeds up many forms of work, which changes more than delivery times. It also changes how people think. Quick summaries and fast conclusions create pressure to move on before ideas have been tested properly.
Depth usually comes from reflection, revision, disagreement, and time.
None of those processes move particularly fast.
Most businesses don’t need more ideas. They need clarity. 🧭 Strategy, brand & growth. Occasional rants.
Some hospitality businesses are under pressure from all sides: Higher costs, choosier consumers, thinner margins.
Operators respond by working longer and pushing harder. In many cases, the numbers still refuse to improve. That usually points to a deeper issue than execution alone.
👉 https://www.martinkubler.com/when-hospitality-stops-making-sense/
Most businesses don’t need more ideas. They need clarity. 🧭 Strategy, brand & growth. Occasional rants.
One risk around AI receives less attention than automation: False confidence.
AI outputs often sound polished and structured, which makes it easy to assume the underlying thinking is solid.
Sometimes it is. Sometimes it falls apart under scrutiny.
Clear language should not replace critical thinking.
Most businesses don’t need more ideas. They need clarity. 🧭 Strategy, brand & growth. Occasional rants.
A lot of startups don’t have an execution problem.
They have a prioritisation problem disguised as momentum.
Slack is busy, features are shipping, calendars are full - but ask the team what matters most right now and the answers often drift.
That’s usually where operational noise starts creeping in.
When priorities are unclear, teams move faster and communicate more. That creates activity, but not necessarily direction.
Most businesses don’t need more ideas. They need clarity. 🧭 Strategy, brand & growth. Occasional rants.
A lot of modern work still rewards visible activity over useful outcomes.
Fast replies. Packed calendars. Constant availability.
It creates the appearance of productivity, even when very little meaningful work is happening.
The older model measured time and presence.
The newer challenge is measuring clarity, judgment, and useful output.
Most businesses don’t need more ideas. They need clarity. 🧭 Strategy, brand & growth. Occasional rants.
In uncertain environments, many leaders instinctively try to increase control. Yet, excessive control often slows organisations down even further. What teams usually need instead is clarity. Clear priorities. Clear communication. Clear direction.
👉 https://www.martinkubler.com/hospitality-2026-uncertainty/
Most businesses don’t need more ideas. They need clarity. 🧭 Strategy, brand & growth. Occasional rants.
On the way to a lecture on cyber risk, disinformation, AI fraud, and business leadership at SSE.
One line from the event description stood out immediately: “The threats are hybrid, and the responses must be as well.”
Feels very relevant right now.
#CyberSecurity #AI #RiskManagement #Leadership #Stockholm #TheGluttonousSloth
Most businesses don’t need more ideas. They need clarity. 🧭 Strategy, brand & growth. Occasional rants.
AI clearly increases output, but the more interesting question is whether it increases insight. Producing more content faster does not automatically create more understanding. Sometimes it just creates more noise to process.
Most businesses don’t need more ideas. They need clarity. 🧭 Strategy, brand & growth. Occasional rants.
Many organisations still operate as if uncertainty is temporary, but uncertainty increasingly *is* the environment. The challenge now is not returning to stability. It’s learning how to make good decisions without complete visibility.
👉 https://www.martinkubler.com/hospitality-2026-uncertainty/
Most businesses don’t need more ideas. They need clarity. 🧭 Strategy, brand & growth. Occasional rants.
AI is exceptional at speeding things up, but speed has side effects.
Quick summaries. Quick conclusions. Quick strategies. The danger isn’t only automation, but - perhaps more importantly - it’s the gradual normalisation of shallow thinking. 👉 https://www.martinkubler.com/the-ai-illusion-3/
Most businesses don’t need more ideas. They need clarity. 🧭 Strategy, brand & growth. Occasional rants.
Some businesses don’t have an execution problem. They have a model problem.
In hospitality especially, there are operators working incredibly hard just to maintain shrinking margins. More effort. More pressure. Same outcome.
At some point, working harder stops being a strategy. 👉
https://www.martinkubler.com/when-hospitality-stops-making-sense/
Most businesses don’t need more ideas. They need clarity. 🧭 Strategy, brand & growth. Occasional rants.
One of the more interesting risks around AI isn’t automation. It’s false confidence.
AI outputs often look convincing: clear structure, polished language, confident tone.
It's very easy to assume the underlying thinking is solid. Sometimes it is. Sometimes it really isn’t.
👉 https://www.martinkubler.com/the-ai-illusion-2/
Most businesses don’t need more ideas. They need clarity. 🧭 Strategy, brand & growth. Occasional rants.
AI makes it easier than ever to produce things quickly, but it also creates a subtle trap: confusing activity with progress.
More output doesn’t automatically mean better thinking.
👉 https://www.martinkubler.com/the-ai-illusion-1/
Most businesses don’t need more ideas. They need clarity. 🧭 Strategy, brand & growth. Occasional rants.
Activity is easy. Progress is harder.
👉 https://www.martinkubler.com/the-ai-illusion-1/
Most businesses don’t need more ideas. They need clarity. 🧭 Strategy, brand & growth. Occasional rants.
Clarity matters more than control. 👉 https://www.martinkubler.com/hospitality-2026-uncertainty/
Most businesses don’t need more ideas. They need clarity. 🧭 Strategy, brand & growth. Occasional rants.
There’s probably a fascinating leadership study hiding in how often insecurity expresses itself through monument-building.
@MostlyHarmless@thecanadian.social @MostlyHarmless@thecanadian.social
Most businesses don’t need more ideas. They need clarity. 🧭 Strategy, brand & growth. Occasional rants.
Students are increasingly being told to adapt to systems they didn’t design, don’t control, and aren’t allowed to question. Eventually people push back.
@wess@theforkiverse.com @wess@theforkiverse.com
Most businesses don’t need more ideas. They need clarity. 🧭 Strategy, brand & growth. Occasional rants.
We’ve seen this movie before with platforms, marketplaces, and SaaS.
Subsidise adoption first. Normalise dependency second. Monetise lock-in third.
Most businesses don’t need more ideas. They need clarity. 🧭 Strategy, brand & growth. Occasional rants.
AI can sound convincing, but that doesn’t make it right. 👉 https://www.martinkubler.com/the-ai-illusion-2/
Most businesses don’t need more ideas. They need clarity. 🧭 Strategy, brand & growth. Occasional rants.
If effort doesn’t improve results, it’s not an effort problem. 👉 https://www.martinkubler.com/when-hospitality-stops-making-sense/
Most businesses don’t need more ideas. They need clarity. 🧭 Strategy, brand & growth. Occasional rants.
Speed can flatten thinking. 👉 https://www.martinkubler.com/the-ai-illusion-3/
Most businesses don’t need more ideas. They need clarity. 🧭 Strategy, brand & growth. Occasional rants.
Uncertainty isn’t a phase. It’s the environment. 👉 https://www.martinkubler.com/hospitality-2026-uncertainty/
Most businesses don’t need more ideas. They need clarity. 🧭 Strategy, brand & growth. Occasional rants.
Output scales. Insight doesn’t. 👉
https://www.martinkubler.com/the-ai-illusion-1/
Most businesses don’t need more ideas. They need clarity. 🧭 Strategy, brand & growth. Occasional rants.
Over the past few posts, I’ve been exploring a question: What if AI isn’t just accelerating work, but also creating the illusion of progress?
I’ve looked at:
🍉 why more output ≠ more progress
🥬 how AI can create false confidence
🍒 and why speed can lead to shallow thinking
Part 1:
https://www.martinkubler.com/the-ai-illusion-1/
Part 2:
https://www.martinkubler.com/the-ai-illusion-2/
Part 3:
https://www.martinkubler.com/the-ai-illusion-3/
Has AI genuinely improved your thinking or has it just made things faster?
Most businesses don’t need more ideas. They need clarity. 🧭 Strategy, brand & growth. Occasional rants.
Most businesses don’t need more ideas. They need clarity. 🧭 Strategy, brand & growth. Occasional rants.
Scale isn’t always the goal. Community often matters more.
👉 https://www.martinkubler.com/decentralisation-silence-fediverse/
Most businesses don’t need more ideas. They need clarity. 🧭 Strategy, brand & growth. Occasional rants.
Most businesses don’t need more ideas. They need clarity. 🧭 Strategy, brand & growth. Occasional rants.
If effort stops improving results, it’s not an effort problem. 👉
https://www.martinkubler.com/when-hospitality-stops-making-sense/
Most businesses don’t need more ideas. They need clarity. 🧭 Strategy, brand & growth. Occasional rants.
Algorithms reward noise. People need meaning. 👉 https://www.martinkubler.com/decentralisation-silence-fediverse/
Most businesses don’t need more ideas. They need clarity. 🧭 Strategy, brand & growth. Occasional rants.
You can’t control uncertainty, but you can create clarity.
👉 https://www.martinkubler.com/hospitality-2026-uncertainty/
Most businesses don’t need more ideas. They need clarity. 🧭 Strategy, brand & growth. Occasional rants.
AI makes it easy to produce. It doesn’t guarantee progress.
https://www.martinkubler.com/the-ai-illusion-1/
Most businesses don’t need more ideas. They need clarity. 🧭 Strategy, brand & growth. Occasional rants.
Speed is common. Thinking is rarer.
👉 https://www.martinkubler.com/slow-down-think/
Most businesses don’t need more ideas. They need clarity. 🧭 Strategy, brand & growth. Occasional rants.
Scale isn’t always the goal. Sometimes, community is. 👉 https://www.martinkubler.com/decentralisation-silence-fediverse/
Most businesses don’t need more ideas. They need clarity. 🧭 Strategy, brand & growth. Occasional rants.
If more effort doesn’t improve results… it’s probably not an effort problem.
https://www.martinkubler.com/when-hospitality-stops-making-sense/
Most businesses don’t need more ideas. They need clarity. 🧭 Strategy, brand & growth. Occasional rants.
#Hospitality doesn't operate in stable conditions anymore. We operate anyway. 👉
https://www.martinkubler.com/hospitality-2026-uncertainty/
Most businesses don’t need more ideas. They need clarity. 🧭 Strategy, brand & growth. Occasional rants.
AI increases output. It doesn’t automatically increase insight. 👉
https://www.martinkubler.com/slow-down-think/
Most businesses don’t need more ideas. They need clarity. 🧭 Strategy, brand & growth. Occasional rants.
Constant input leaves no room for thought.
Silence creates that room: https://www.martinkubler.com/decentralisation-silence-fediverse/
Most businesses don’t need more ideas. They need clarity. 🧭 Strategy, brand & growth. Occasional rants.
Most businesses don’t have a marketing problem. They have a clarity problem.
Too many ideas.
Too many priorities.
Too many things that almost work.
Clarity means deciding what matters and what doesn’t - and then having the discipline to act on it.
That’s the space I work in.
Strategy, brand, and growth - but mostly helping things make sense again, without the noise, theatre, or overcomplication.
If that resonates, you’ll probably feel at home here: https://www.thegluttonoussloth.com
Most businesses don’t need more ideas. They need clarity. 🧭 Strategy, brand & growth. Occasional rants.
Most businesses don’t need more ideas. They need clarity. 🧭 Strategy, brand & growth. Occasional rants.
You can’t control uncertainty, but you can create clarity. Often, that's enough to move forward.
https://www.martinkubler.com/hospitality-2026-uncertainty/
Most businesses don’t need more ideas. They need clarity. 🧭 Strategy, brand & growth. Occasional rants.
Long hours don’t equal good work. They often just mean more tired output.
👉 https://www.martinkubler.com/slow-down-think/
Most businesses don’t need more ideas. They need clarity. 🧭 Strategy, brand & growth. Occasional rants.
Algorithms reward noise. Decentralised networks reward community.
The difference matters: https://www.martinkubler.com/decentralisation-silence-fediverse/
Most businesses don’t need more ideas. They need clarity. 🧭 Strategy, brand & growth. Occasional rants.
Uncertainty isn’t temporary anymore. It’s the environment.
The question is not how to avoid it, but how to work within it: https://www.martinkubler.com/hospitality-2026-uncertainty/
Most businesses don’t need more ideas. They need clarity. 🧭 Strategy, brand & growth. Occasional rants.
The Sloth is now up & running with a private cloud server. 🖥️🔐🛁 Thanks to the folks from @portknox@mastodon.xyz - stellar service.
Most businesses don’t need more ideas. They need clarity. 🧭 Strategy, brand & growth. Occasional rants.
Välkommen till Sveriges största mässa för HORECA-branschen! Vi ses väl där?
Most businesses don’t need more ideas. They need clarity. 🧭 Strategy, brand & growth. Occasional rants.
Absolutely brilliant campaign from Pressbyran for #Kanelbullensdag in #Sweden . It involved creating a fictitious trade union and a convincing lobbying campaign demanding to move this year's cinnamon rolls day by one day to a weekday.
👉 Flytta kanelbullens dag https://share.google/1Tv0NNyvy4IMdaba9
#Advertising #Billboards #AdvertisingCampaigns #Creatives #MarketingGenius #PRStunt
Most businesses don’t need more ideas. They need clarity. 🧭 Strategy, brand & growth. Occasional rants.
Great to partner with Amazon volunteers & Ung Företagsamhet in Stockholm! I spent yesterday fostering valuable study habits in local primary and secondary students and inspiring the next generation of entrepreneurs. Meaningful impact in action. #CorporateVolunteering #YouthEmpowerment #Stockholm
#HireTheSloth #CorporateEvents
Most businesses don’t need more ideas. They need clarity. 🧭 Strategy, brand & growth. Occasional rants.
Immer mehr Organisationen wechseln von Microsoft Office zu #LibreOffice. Ein Wechsel kann nicht nur finanziell und sicherheitstechnisch Sinn machen, muss aber natürlich anständig geplant sein. Denkt ihr an einen Wechsel? Sprecht doch mal mit mir 🦥👩💻
👉 Österreichs Bundesheer stellt auf LibreOffice um | heise online https://share.google/Q5vYgaIlTCUCBDvTW
Most businesses don’t need more ideas. They need clarity. 🧭 Strategy, brand & growth. Occasional rants.
It took a while for all the licenses to come through, but last week, my client finally threw open the doors to the first #Currymeister branch in #Berlin . Tons more work to do, but we're off to a good start 🚀🥣🍛
Most businesses don’t need more ideas. They need clarity. 🧭 Strategy, brand & growth. Occasional rants.
Jag gillade Strawberry Hotels förut, men jag gillar dem lite extra nu. Visst, det är mest ett ekonomiskt beslut, men som vegan klagar jag inte.
👉 Strawberry slutar med smör | ATL
https://www.atl.nu/strawberry-slutar-med-smor