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  With memory prices having risen five- to sevenfold since the beginning of 2025, many brands may have no choice but to implement substantial price increases or discontinue product lines that have slipped into negative gross margins. https://www.applemust.com/trendforce-says-iphone-18-pro-costs-apple-38-more-to-make/

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  Apple is seeing a lot of success with iPhone 16e across US prepaid smartphone markets, claims this month’s Wave7 Research report. https://www.applemust.com/iphone-16e-leads-the-us-pre-paid-market/

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  It moves to pretend it’s alive, even as life on Earth continues to be wiped out, because dead objects don’t sell well https://www.applemust.com/until-the-batteries-run-out/

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  OpenAI channels Protagoras, Apple chases memory and will pay for your old kit, and MacBook Neo tore a chink out of tablet, ChromeBook, and PC sales. All in today's short collection. https://thecorenews.substack.com/p/the-core-apple-tldr-august-6?r=5l3lg&utm_campaign=post&utm_medium=web&showWelcomeOnShare=true

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  iPad sales declined 8% while Mac sales grew 15.9%. ChromeBook sales also fell. https://www.applemust.com/omdia-people-bought-macbook-neo-not-ipads-chromebooks-in-q2/

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  When AI is already being successfully used to identify software vulnerabilities, any state-mandated backdoor will be found and used by nation-state adjacent hackers, leaving us all less safe than before. https://www.applemust.com/the-uk-government-still-doesnt-understand-encryption/

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  Apple is preparing for new leadership and exploring opportunities like Apple-as-a-service with Klarna. TSMC’s chip price increase will likely impact Apple’s products. https://open.substack.com/pub/thecorenews/p/the-core-apple-tldr-july-21?r=5l3lg&utm_campaign=post&utm_medium=web&showWelcomeOnShare=true

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  In a move both unwelcome and unsurprising, Apple’s Vision Pro and smart glasses hardware chief, Paul Meade, is leaving Apple to go work at OpenAI https://www.applemust.com/apples-vision-pro-vp-makes-move-to-openai/

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  “Apple’s decision that the UK will be one of the first countries in the world to receive new child safety protections on devices is a real win for children and families,” the regulator said. https://www.applemust.com/ofcom-welcomes-apple-age-verification-in-uk/

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  Apple is pouring another few hundred million dollars of its globally-created revenue into nurturing the American Manufacturing Program (AMP). https://www.applemust.com/apple-doubles-down-on-us-manufacturing-investments/

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  @AAKL yeah a win for surveillance, censorship, and control. This really is like Narnia in the big freeze and it's been a deeply unpleasant century watching all the values erode so far.

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  Windows 10 end of life pressure and modern management realities are colliding with Apple’s new price point, says Hexnode chief Apu Pavithran. https://www.computerworld.com/article/4150717/hexnode-ceo-macbook-neo-forces-it-to-rethink-its-budget-laptop-strategy.html

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  To put this into perspective, a fully maxed-out trashcan Mac Pro actually offered less performance than the MacBook Neo, which you can now pick up for under $500. https://www.applemust.com/apple-comes-to-bury-mac-pro-not-to-raise-him

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  “Apple is the only major global smartphone vendor expected to gain share in 2026, as iPhone switching rates reach a 5-year high," the analysts state. https://www.applemust.com/apple-may-have-broken-the-android-switchers-code

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  “We are not aware of any successful mercenary spyware attacks against a Lockdown Mode-enabled Apple device,” Apple says. https://www.applemust.com/lockdown-mode-is-good-for-you/

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  An App Store model also gives Apple a chance to offer up APIs to AI developers to enable sophisticated AI applications that do not devour personal privacy. https://www.computerworld.com/article/4151914/is-apple-planning-an-app-store-for-ai.html

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  @AAKL Nor would I - albeit a little obliquely I was trying to raise flags around that in this piece, https://www.computerworld.com/article/4101754/the-new-apple-thinks-different.html

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  Switzerland’s Proton has introduced a compelling alternative to Google Workspace, Microsoft 365, seeking privacy and a little less exposure to Big Tech. https://www.applemust.com/proton-launches-private-workspace-m365-alternative-for-enterprise/

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  Critical digital infrastructure is increasingly maintained by under resourced individuals, yet exploits have economic and national security consequences — even for Apple. https://www.computerworld.com/article/4152490/why-the-axios-supply-chain-attack-should-have-apple-worried.html

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  50 years of Apple: hope you enjoy my unapologetically selective tour through some of the inflection points that shaped one of the most influential companies of the modern era. https://www.computerworld.com/article/4153297/apple-50-years-in-fifteen-minutes.html

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  Mark Gurman (of course) got hold of Apple CEO Tim Cook’s memo to staff written to celebrate Apple’s 50th anniversary. Here’s the transcript so Apple historians can perhaps find it in future. https://www.applemust.com/tim-cook-on-apple-at-50-what-excites-me-most-is-what-comes-next/

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  Apple historians will want to file this, Sequoia Capital, one of the first ever investors in the company, has published an internal 1977 memo concerning that investment for the very first time. https://www.applemust.com/sequoia-capital-publishes-unique-1977-apple-investment-memo/

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  Security is a state of mind, one in which, like Hamlet, we must bear the slings and arrows of outrageous fortune in constant battle with a sea of troubles. https://www.computerworld.com/article/4153833/jamf-warns-of-massive-app-insecurities.html

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  What does a well-managed company do in a tough business environment? It works to turn obstacle to opportunity, just as Apple does. https://www.computerworld.com/article/4154153/apple-leans-into-the-component-crisis-storm.html

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  The latest Omdia/Informa US PC market data found that Apple took an 11% share of the US enterprise market last year, even as MacBook Air sales reportedly exceed expectation https://www.computerworld.com/article/4154950/apples-mac-grabs-11-of-us-enterprise-market-share.html

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  Apple may have a supply and demand problem on its hands. The recently introduced MacBook Air (reviewed here) is selling in huge quantities – so much so that Apple may literally run out of the chips it uses inside these devices. https://www.applemust.com/macbook-neo-huge-success-but-can-apple-meet-demand/

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  Getting the iPhone Fold right matters more than getting it soon If Apple gets the iPhone Fold wrong it will be a huge setback, which is precisely why the company won’t ship anything until it’s right, no matter how long we’ve been waiting for the product to appear. https://www.applemust.com/getting-the-iphone-fold-right-matters-more-than-getting-it-soon/

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  Apple is really going for it as it promotes the start of the 2026 Formula 1 season this weekend, which will be streamed exclusively on Apple TV in the U.S. and is packed with features for race fans https://www.applemust.com/apple-goes-big-on-us-formula-1-for-apple-tv-launch/

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  The experts at iVerify who also studied the exploit warn: “Coruna is one of the most significant examples we’ve observed of sophisticated spyware-grade capabilities proliferating from commercial surveillance vendors into the hands of nation-state actors and ultimately mass-scale criminal operations. https://www.computerworld.com/article/4141237/the-coruna-exploit-why-iphone-users-should-be-concerned.html

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  High at the top and great at the bottom, the world's best AI PCs are made by Apple. https://www.computerworld.com/article/4141810/leaked-mac-benchmarks-show-that-apple-offers-tomorrows-ai-pcs-today.html