A Practical Link Building Playbook for Real Publisher Placements A Practical Link Building Playbook for Real Publisher PlacementsEffective link building starts with a simple distinction: earning a real public placement is not the same as generating a report that says a placement exists. For SEOs, freelancers, and agencies, the outcome that matters is a live article or page on a publisher site, with a relevant link that can be reviewed by a client, prospect, or search engine. (1/35)