2026-08-06 14:42 UTC
It should be publicly accessible, relevant to the audience, readable, contextually connected to the destination page, and free from obvious quality concerns. It should also use natural wording rather than forcing an exact-match phrase into an awkward sentence.
Should every link use the same anchor text? (36/40)
Replies (1)
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@vccbizlp@mastodon.au 2026-08-06 14:42
No. Repetition can make a campaign look unnatural and can reduce editorial flexibility. Use varied, accurate wording that reflects the brand, page topic, and surrounding sentence. Anchor decisions should be part of the brief, not an afterthought. Can placements guarantee higher rankings? (37/40)