2026-08-06 09:58 UTC
For example, a software company might target small business owners who currently manage customer enquiries through email and spreadsheets. Their main pain point could be slow response times, while their objection might be the effort required to change existing processes. (7/36)
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@vccbizlp@privacysafe.social 2026-08-06 09:58
Use these insights to divide the audience into practical groups. You might separate existing customers, website visitors, prospective customers, and broad interest-based audiences. Each group should receive messaging that reflects its level of familiarity with the brand. (8/36)