My sister, who produces ads for movies you love at a studio you’ve heard of, and I were chatting about AI in the industry last night, and she legit shocked me. About 50% of the work of making those ads is now being done by AI, I was informed. Every task short of original content creation. Now I used to do the same work and aver that 95% of ad production is universally hated drudgery. And by drudgery, I mean 18 hours days for weeks at a stretch for even simple campaigns. 1/4