Apple’s privacy model deserves a closer look. A review of Apple’s privacy disclosures raises questions around: • First-party behavioral profiling and targeted advertising • The data signals used for Device Trust Scores • Long-term retention of transaction and download data • iCloud sharing metadata exposure • The practical limits of account deletion • Differences between Apple’s privacy messaging and its underlying data-processing practices Apple has made significant investments in security and encryption, but security from external attackers and privacy from the service provider are not the same thing. We broke down the policies and the technical privacy implications: https://thecybersecguru.com/analysis/apple-privacy-paradox-policy-analysis/