You need to anchor information in something. It’s how you don’t need infinite personalized family pictures, too, you need the real ones and those few/many good memories. The reason they are doubling down on this is, I think, the financial and emotional investment into the idea that a communication medium can produce a new message, a search engine can add value other than search of what you know you’re looking for, and so on. It’s how since my socially dysfunctional childhood I wanted a 3D sandbox world where you can make and live “anything”, but felt that to be strange and unreachable, that’s because one wants to make and live specific things threaded together into one life. Or, similarly, a deus ex machina like these LLMs. Something that takes ungodly amounts of data and gives evaluations that look like magic. Also thank god people made that crap so I’m no longer excited. So, getting back to these people, the possibility of such things and popular belief into them are what gives them jobs. This won’t stop until impossible to maintain.