Just read: The material making of language as practice of global domination and control: continuations from European colonialism to AI By Bettina Migge & Britta Schneider TLDR: the sorts of rhetoric and ideology seen in enterprises in the european colonial era (1400-1960), are seen in the AI-pushing tech industry today https://link.springer.com/article/10.1007/s00146-025-02389-5