@vccbizlpvebinetcc2cd@vebinet.com
2026-08-06 15:27 UTC
Avoid unsupported claims such as “the best,” “number one,” or “guaranteed results” unless the client can substantiate them. Also avoid requesting content that is too broad. “Write something about marketing” gives little useful direction. “Explain how independent retailers can evaluate email platforms, with a reference to our guide comparing automation features” is more actionable. (19/37)
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@vccbizlpvebinetcc2cd@vebinet.com 2026-08-06 15:27
The brief should also distinguish between requirements and preferences. A requirement might be that the placement must be publicly accessible. A preference might be that the article uses a conversational tone. This distinction helps preserve the essentials without making every campaign unnecessarily rigid. (20/37)