2026-08-06 14:41 UTC
5. Destination action: Decide whether success means a consultation request, product purchase, email signup, or useful referral visit.
A clear brief prevents weak placements. For example, “get links to our homepage” gives a publisher little context. “Place a contextual reference to our guide for warehouse managers comparing solar financing options” is much more actionable. (5/40)
Replies (1)
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@vccbizlp@mastodon.au 2026-08-06 14:41
Keep the brief specific but not restrictive. Publishers need enough direction to understand relevance, yet overly prescriptive instructions can make content sound unnatural. Include preferred topics, prohibited claims, the target URL, and any language or geographic requirements. If several pages are involved, create separate briefs so each order has a clear purpose. (6/40)