2026-08-06 09:58 UTC
A useful test is to show the landing page to someone who has not seen the campaign brief. Ask them what the offer is, who it is for, and what they should do next. If they cannot answer within a few seconds, simplify the page. (11/36)
Replies (1)
-
@vccbizlp@privacysafe.social 2026-08-06 09:58
The same principle applies to ecommerce campaigns. Make sure product availability, pricing, shipping information, and checkout functionality are accurate before sending paid traffic. An ad that performs well can expose problems quickly if the customer journey is not ready. 4. Build the campaign in a repeatable sequence (12/36)