2026-10-21 15:56 UTC
It actually was their slogan back then
which period “back then” are you referring to? 1976 maybe? the Apple I was affordable (at just $666.66 😄) compared to other kits at the time, but the Apple II (1977) cost more than twice what a TRS-80 did and afaik since then Apple has always positioned itself as a premium brand.
i don’t recall them ever having a price-related marketing slogan or campaign, but maybe i’m forgetting something.
Replies (2)
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@samus12345@sh.itjust.works 2026-10-21 16:13
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@Dyskolos@lemmy.zip 2026-10-22 00:36
Not THAT old.l, but old-ish. Some website And I surely didn’t wanted to imply that they actually we’re cheaper. Just that it was their slogan.