And like, I'm AMAB. A relatively small AMAB but I went through normal male puberty and still ended up with wrists small enough that most "Men's" watches look ridiculously large on me. This just happens and a lot of thin and/or smaller men come in looking for watches. They'd totally benefit from being open to trying women's watches but they refuse to even look at them just because of the label. Similarly there are some really cool men's watch designs that are relatively small and could fit many women but they also refuse to try on these watches because they feel they're not for them.. it's sad.