2026-08-06 09:59 UTC
Step 2: Set the budget and schedule
Choose a budget that is large enough to generate meaningful data but appropriate for the testing period. Define a start date, end date, and spending limit. If the campaign is ongoing, establish a review cadence instead of allowing it to run without oversight.
Step 3: Select the audience and placements (14/36)
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@vccbizlp@privacysafe.social 2026-08-06 09:59
Begin with the audience segments that most closely match the campaign objective. Review placement options and remove locations that are unlikely to support the desired action. However, avoid making so many restrictions that the campaign cannot reach enough people to learn. Step 4: Add creative variations (15/36)