2026-03-24 20:01 UTC
1. Ineffective or incorrect branding.
I should be able to tell what the name of your company is and what you do from 20 feet away. Not just a buzz word or a slogan. So many booths I walk by and have no idea who they are or what they do. Considering the price of a #rsac booth that should be the number one priority.
Replies (1)
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@spacerog@mastodon.social 2026-03-24 20:06
2. Ineffective use of booth space #rsac floor space is more expensive than a New York City apartment. And some companies plop, big, huge monstrosities, right smack dab in the middle of it. Or they hide their people and demos behind walls minimizing traffic flow through their booth. Don’t try to integrate a meeting room into your booth. The show floor is no place for serious meetings.