2026-08-06 14:34 UTC
Start by grouping assets into three categories:
- Conversion assets: Service pages, product pages, pricing pages, and consultation forms.
- Authority assets: Original research, detailed guides, calculators, templates, and case studies.
- Discovery assets: Glossaries, tutorials, checklists, and educational articles that attract users earlier in the buying journey. (9/44)
Replies (1)
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@vccbizlp@privacysafe.social 2026-08-06 14:34
Suppose an agency wants to promote a content marketing service. Instead of pointing every link to the service page, it might also promote a content brief template, a study about publishing frequency, and a guide to measuring organic conversions. These supporting assets create more natural reasons for publishers to reference the brand. Use a simple table in your planning document: (10/44)