Callandor, a Los Angeles startup founded in February, has signed Sassuolo forward Cristian Volpato to licence his digital likeness and voice, then monetise AI clones through brand deals. Sydney-based Hyperknown is chasing the same contracts as deepfake content outruns athlete consent. https://www.theguardian.com/technology/2026/oct/25/synthetic-twin-why-socceroo-cristian-volpato-is-the-latest-footballer-to-license-his-ai-clone #Tech #Startup #News #AI