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@peterbrown@mastodon.scot

Post #960080

2026-04-06 05:57 UTC

https://www.fastcompany.com/91519302/byd-nail-test-why-this-54-billion-innovation-is-terrifying-western-auto-executives This is a fascinating account not only of the electric car manufacturer BYD, but the ethos behind the company and the reason they have overtaken Tesla.

Replies (4)

  • @MyricaGale@mastodon.scot 2026-04-06 07:29

    @peterbrown Very interesting article. Good to learn how they grew and what BYD stands for. And to understand that Musk's "Move fast and break things" ethos can be trashed by their philosophy!

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  • @forthy42@mastodon.net2o.de 2026-04-06 08:17

    @peterbrown One tiny mistake: BYD wasn't called Build Your Dream back in the 1990s. It's Chinese name is 比亚迪, since the first office was located in 亚迪 road, and they had to add a prefix to distinguish themselves from another company there. Bi ya di. The latin transliteration became shortened to BYD, and that then got a backronym. But that was later.

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  • @peterbrown thanks for such an interesting read. In the end, as Scottie said: "you cannae break the laws of fusics" and their scientific approach to problem solving is truly remarkable (bit concerned about their wooden spoon approach to the chemistry though!)

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  • @xerge@mastodon.nl 2026-04-06 11:06

    @peterbrown this is what happens when a business is run by scientists and engineers instead of business majors and focuses on making good reliable products instead of focusing on making as much money as possible, as quickly as possible, no matter the consequences. Almost all well known Western brands manufacturing almost anything started like this. And then the Chicago school and shareholder value ideology changed everything into a race to the bottom.

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