As we detail in our latest, first-ever analysis of NVIDIA's climate claims, data centre 'demand flex' has been framed as a climate solution, even though their net effect on grids is probably still a worsening of emissions. But in the past week, we're seeing it used to justify *EVEN MORE DATA CENTRES* - meaning it goes from being an overstated solution to being something that *actively assists* worsening greenhouse gas emissions. This is new. It's also pretty damn worrying.