2026-08-06 14:55 UTC
Keep the language natural. Exact-match anchor text can be appropriate in limited cases, but branded, descriptive, and partial-match anchors often fit editorial writing better. The surrounding sentence should explain why the destination is relevant.
5. Configure publishing rules and quality checks
Before activating a campaign, write down the rules that every placement should pass. These rules act as a quality filter and protect the campaign from avoidable errors. (19/38)
Replies (1)
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@vccbizlp@mastodon.au 2026-08-06 14:56
A practical checklist includes: - The destination URL returns a successful response. - The linked page is relevant to the surrounding content. - The article is original and readable. - The link is placed in visible body content when appropriate. - The anchor text accurately describes the destination. - The page has a stable, shareable URL. - The publication does not contain excessive unrelated links. - The content does not make unsupported claims. (20/38)