2026-09-30 13:37 UTC
"Pivot to video" is synonymous with a desperate, trend-chasing strategy that sacrifices substantive content and leads to layoffs of talented staff to produce superficial videos to chase social media algorithms. Now it's NPR's turn. https://www.niemanlab.org/2026/09/npr-the-quintessential-audio-news-brand-adapts-to-a-video-first-future/
Replies (4)
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@blogdiva@mastodon.social 2026-09-30 14:13
@newsguyusa@flipboard.social hateHateHATE “pivot to video”. it basically means, “give up ownership of your work and become a Google peon by earning less than a penny for your work by relying solely on impressions as the measure of its worth.” NPR might as well merge with PBS.
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@disser@hachyderm.io 2026-09-30 14:14
@newsguyusa@flipboard.social heaven forbid the vertical scrollers find actual journalism in their feeds
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@wcbdata@vis.social 2026-09-30 14:15
@newsguyusa@flipboard.social Good gawd what a terrible idea.
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@vtijms@social.edu.nl 2026-09-30 16:06
@newsguyusa@flipboard.social Wait, wasn't the pivot to video in news media a failure already? Or has it been so long that we again arrived at "this time it's different"?