2026-08-06 14:34 UTC
It is also useful to define what the campaign is not trying to do. You may decide to avoid brand-new pages, pages with no useful content, or placements that appear unrelated to the client’s market. These boundaries make quality control easier later.
2. Build a brief that a publisher can actually use
A strong brief is short enough to understand quickly but specific enough to prevent guesswork. Think of it as a set of publishing instructions, not a keyword dump. (7/37)
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@vccbizlp@privacysafe.social 2026-08-06 14:34
Include the following elements: - A one-sentence description of the business - The main topic of the target page - The intended reader - The URL to be promoted - A preferred anchor direction, if appropriate - Topics or claims that should be avoided - The desired number of placements - Any geographic or industry relevance (8/37)