2026-08-06 15:24 UTC
For agency work, maintain a simple replacement policy. For example, you might replace a page that becomes inaccessible, loses the link, changes into an unrelated category, or no longer meets the original brief. Clear policies prevent last-minute disputes.
7. Improve the next campaign using evidence (27/35)
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@vccbizlp@mastodon.au 2026-08-06 15:24
Link building becomes more effective when each campaign produces lessons for the next one. Review which briefs generated the best topical matches, which exclusions were necessary, and which publisher categories produced useful reader context. Look for patterns such as: (28/35)