Post #708573

2026-03-21 12:39 UTC

@HonkHonkBoom @DEERBLOOD The only reason the IPA exists is because it was the only way for British brewers could make a beer that wouldn't spoil by the time the ship made it to the troops fighting in India. It was never meant as a taste additive at those levels. It was meant as a preservative. The troops hated the taste but preferred it to drinking the local dysentery water. Even back then India was a shit hole where clean water was an impossibility. Hipsters are retarded.

Replies (2)

@HonkHonkBoom__dup_19693@poa.st 2026-03-21 12:42

@agaperealm @DEERBLOOD well that makes perfect sense., as does the re-adoption of it by a largely ssri addicted population once the data started coming out about what that concentration of those chemical do to your brain.

Open ##708587
@agaperealm@poa.st 2026-03-21 13:07

@HonkHonkBoom @DEERBLOOD The other business aspect of the popularity of the IPA is that it is a much easier beer to brew with consistent flavor outcomes and lower the content of the most expensive ingredient of beer, the grains. It's easy to hide defects in a bitter product. It's difficult to hide defects in sweet beer with a higher, more expensive malt content. Win, win for the brewers. (Just like it is easier to hide BBQ sauce stains on a dark shirt than it is a white shirt.) It always makes me laugh when I see a premium price for a "double IPA". Marketing is much smarter than the average hipster.

Open ##708588