Post #644162

https://www.nytimes.com/2026/03/13/opinion/ai-doppelganger-deepfake-grammarly.html Like all writers, I live by my wits. My ability to earn a living rests on my ability to craft a phrase, to synthesize an idea, to make readers care about people and places they can only access through words on a page. Grammarly hadn’t checked with me before using my name. I only learned that an A.I. company was selling a deepfake of my mind from an article online. And it wasn’t just me. Superhuman — the parent company of Grammarly — made fake editor versions of a range of people, including the novelist Stephen King, the late feminist author bell hooks, the former Microsoft chief privacy officer Julie Brill, the University of Virginia data science professor Mar Hicks and the journalist and podcaster Kara Swisher. At this point in a story about A.I. exploitation, I would normally bemoan the need for new laws to tackle the novel harms of a new technology. But in this case, there is an old law that’s able to do the job. In my home state of New York, the century-old right of publicity law prohibits a person’s name or image from being used for commercial purposes without her consent. At least 25 states have similar publicity statutes. And now, I’m using this law to fight back. I am the lead plaintiff in a class-action lawsuit against Superhuman in the U.S. District Court for the Southern District of New York, alleging that it violated New York and California publicity laws by not seeking consent before using our names in a paid service. https://archive.ph/V3dIO