Have you ever wondered why so many organisations keep using commercial social media? Why are comms teams reluctant to move away from Meta’s platforms? How did we end up here, and what should orgs do? Well, I wrote about the history of social media adoption among comms professionals to answer these questions! https://www.johannesko.net/blog/2026/2/23/remember-when-social-media-was-fun-organisations-commercial-platforms-and-people-sized-communication-in-a-late-capitalist-hellscape