Post #592784
2026-03-09 00:32 UTC
“ Incentives for disinformation
At the root of the problem, according to Lavigne, is the design of social media algorithms to optimize for engagement.
“Conspiracy theories tend to provoke some sort of outrage,” said Lavigne. This makes the content more engaging, keeping users eyeballs fixed on social media apps longer, which generates more advertising revenue..
The Media Ecosystem Observatory report found that Elon Musk’s X was the epicentre of Canadian conspiracy content, accounting for 70 per cent of likes and the majority of posts..
Despite being a hub for deepfake pornographic images and misinformation, the platform remains a primary communication tool for Canadian politicians. And evidence is mounting that its algorithms are shaping people’s beliefs.”
https://www.nationalobserver.com/2026/02/25/news/conspiracy-content-report-canada
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