First Bus and Hampshire County Council are launching a £1 adult single fare for evening bus journeys starting within the First Bus Hampshire Zone from Friday 23 October to Thursday 17 December. The eight-week promotion applies to journeys departing after 6pm, excluding those starting in Southampton and Portsmouth. Funded through the Government’s Bus Service Improvement Plan, the scheme aims to make evening travel more affordable, attract more passengers and support local businesses, including restaurants, entertainment venues and hospitality services. First Bus said the reduced fare would encourage travel for leisure, work and seasonal events ahead of Christmas. Hampshire County Council said the initiative would help make bus travel more accessible and convenient while supporting the local economy. First Bus is launching a promotional campaign to raise awareness of the offer. https://news.firstbus.co.uk/news/first-bus-and-hampshire-county-council-launch-gbp-1-adult-single-evening-promotional-fare