@vccbizlpmastodone92a@mastodon.eskimo.com
2026-08-06 08:56 UTC
1. The target website or page: Identify the exact page you want to promote. A homepage, service page, product page, and educational article may all require different editorial treatment.
2. The audience: Describe the people who should find the page useful. For example, a local accounting firm may want placements read by small-business owners, while a software company may target operations managers. (5/34)
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@vccbizlpmastodone92a@mastodon.eskimo.com 2026-08-06 08:56
3. The destination context: Explain what the linked page offers and why it is relevant. This helps prevent generic copy that feels disconnected from the destination. 4. The desired number of placements: Choose a realistic quantity based on your budget, publishing schedule, and ability to review the results. (6/34)