2026-08-06 14:34 UTC
The first step is to clarify what the campaign is supposed to accomplish. A vague request such as “build links to the homepage” gives publishers very little useful direction. It may also produce placements that are difficult to evaluate or poorly matched to the site.
Write down five basic details: (4/37)
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@vccbizlp@privacysafe.social 2026-08-06 14:34
1. The target website: Identify the domain and the business it represents. 2. The target page: Choose a specific page, such as a service page, product category, comparison guide, or research report. 3. The audience: Describe who should find the page useful. 4. The topic: State the subject in plain English, including relevant subtopics. 5. The preferred destination: Explain whether the placement should point to a commercial page, informational resource, or broader category page. (5/37)