Post #46755

2025-12-09 21:58 UTC

I’m not so sure - I’m in the world of indie game dev and silently publishing a game without any advertising is usually a death sentence for a game. Especially in a busy market where finding anything decent is a chore. Granted, the more effective advertising is usually getting streamers or reviewers to check a game out. Traditional ads, in my experience, have not been valuable.

Replies (1)

@Naz@sh.itjust.works 2025-12-09 23:03

TLDR: I agree with you It can kill even a AAA game; Vampire the Masquerade Bloodlines 2 came out, a sequel to VTM after 12-18 years. No one had a clue and no one bought it for that reason The ideal time to release a trailer or promo materials is around 1-2 weeks (4 weeks tops) before the game’s formal release, it gives people time to adjust schedules and/or get word of mouth out or even allocate funds (if they need to) Half Life 3 could open drop on Steam with zero advertising and people wouldn’t have a clue unless the Steam front page informed them about it A certain percentage of gamers shamble forwards in a haze of marijuana smoke, whose long term memory or executive function may not be the best See: Arc Raiders

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