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@Mara@hachyderm.io

Post #4499704

2026-08-11 12:03 UTC

I was asked recently about the cost of running a (#rustlang) conference and why the ticket prices are what they are. We figured we can just publicly share the numbers for RustWeek, in the name of #transparency. :) RustWeek has many subevents (conference, hackathon, unconference, workshops, Rust All Hands, etc.), but I've tried to extract just the two day conference part of RustWeek 2026: Venue rent: € ~50k Lunch, snacks, drinks two full days: € ~130k (incl. catering services and exclusive access to 1000 person restaurant all day) A/V services: € ~30k (incl. livestreaming, professionals operating the cameras/microphones/screens in the rooms, editing the recordings, etc.) Stuff we set up at the venue: € ~20k (sponsor booths, entertainment, banners, stickers, wifi, etc.) Travel compenstation for speakers: € ~10k External services: € ~25k (accounting, registration & payment, event management, insurance, etc.) Miscelaneous: € ~15k This adds up to roughly € 280k for just the two conference days. (The total for all of RustWeek is ~€ 400k.) The money we get from sponsors covers roughly half of the costs. The other half has to be covered by tickets. We are currently the biggest Rust conference with 850+ attendees. We give free tickets to all the speakers and volunteers, which is almost a hundred people total. The sponsor packages also include a total of roughly 100 tickets. That leaves ~650 sold tickets. Those are roughly 250 corporate tickets (~410 euro after tax), 300 individual tickets (~190 euro after tax), and 100 student tickets (~30 euro after tax). Accounting for the various discounts (early bird, discount codes, etc.) and overhead, this leaves us with roughly 140k. Those student tickets are sold at a significant loss, but it's very important to us to not just run this conference for those with a well paid job. Setting the ticket prices is very tricky, because you have to set them a year in advance, before you know what amount of sponsorship to expect. We only find out *after* the event if we guessed correctly or if we ran at a loss. This year, we made a (very small) profit, which we'll spend on our Rust Maintainers Team: https://rustnl.org/maintainers/

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