From nuclear energy to lab-grown meat, the list of effective but unpopular climate solutions is long. sheds light on why people reject or accept some proposed sustainability technologies: If it doesn’t seem natural, they won’t go for it. “We found that naturalness predicts support over and above a lot of other things you might think matter, like risk & benefit perceptions or how much people understand the technology,” https://www.colorado.edu/today/2026/08/10/it-natural-how-our-affinity-naturalness-can-save-or-sink-new-climate-solutions #ClimateChange #pollution #ecology #environment