Post #4232466
2026-07-20 11:07 UTC
@rae@bne.social I was curious about the TSL numbers you mention there, and of speech being lower than music.
"Average weekly hours per listener" is a useful figure, which the UK releases.
It seems that talk is higher - some rough comparisons:
BBC Radio 4 = 11.8 hours; LBC = 8.7 hours; BBC Radio Ulster = 10.2 hours
BBC Radio 2 = 10.6 hours; Heart = 6.5 hours; Downtown Radio = 10 hours
And this (the least-readable graph in the world) - on-demand music (OMS) is more than 50% of the total audience from about 11am, and you'd have to assume that individual music radio stations are doing quite poorly.
Replies (1)
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@rae@bne.social 2026-07-20 11:57
@james@bne.social I'd need to see if I still have some Australian stats but from memory talk stations like ABC Brisbane had a far smaller time spent listening than music stations like MMM. I suspect some of this was the difference between people just turning on to hear some news, compared to people who might leave it on as background music across the day.