Post #4070845
2026-07-17 06:02 UTC
This has been a hot topic among AAA developers for a long ass time. Steam is setting certain requirements, such as engagement with advertisements may not be forced - But product placement that fits within the world is fine
partner.steamgames.com/doc/marketing/advertising
Replies (1)
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@Maestro@fedia.io 2026-07-17 06:25
I wonder if that is one of the reasons the original Death Stranding isn't available on Steam anymore. The healing items in that game are cans of Monster Energy. Totally out of place in a far futuristic post-apocalyptic world. And interaction is forced (can't progress without drinking a can)