Post #4051903
2026-07-24 02:22 UTC
So all those dreary techlords like Andreessen and Musk and Jeff Bezos, in their various ways, put on airs of being "family" men, beneficent patrones subtly infused with the wisdom that only comes from the Old Country. Andreessen's compared himself to Lorenzo the Magnificent. Musk, true to his edgelord mimicry, yearns to be L. Cornelius Sulla, a man who established a highly personal sort of cult about himself and his Cornelii.
It's all #marketing and #advertising still, perpetually pounding the same few images into everyone's heads. Rome, The Godfather (sorry Francis) and GoodFellas (sorry Marty), a neverending parade of kings and generals and shipmasters, the same few heroes, the same bundle of saints old and new, the same monomyth.
(cont'd)
Replies (1)
-
@mxchara@seattle.pink 2026-07-24 02:26
That's a good general term for what "Western" marketing has built, a monomyth or single story, claimed to be universal and cosmic in nature, applying to everyone and including everything. That myth has been built over the many centuries of post-Roman Christianity and the chaotic European civilization that came out of that milieu. The "Western" monomyth is therefore Christian at its core but that has been disguised by many layers of abstraction and many coats of fresh paint. A great many writers and artists are folded into this monomyth, the "Western canon" as this body of creators and creative works is called. (cont'd)