Post #4051370
2026-07-24 01:48 UTC
There's heaps of marketing tricks but the core of the discipline is about making the sale, and to do that the marketer must persuade the sucker that they're making a freely chosen decision on rational grounds even as they're signing some disastrous contract.
Getting people to sign contracts, gosh where have I heard about that before. It's ringing a distant bell, echoing up from unseen debts, its hollow and doleful clangour carrying with it a whiff of boiling sulphur.
At heart the marketing thinks of human beings as infinitely manipulable.
(cont'd)
Replies (1)
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@mxchara@seattle.pink 2026-07-24 01:52
Anyone can be sold anything with the right words, that's the marketers' credo. That's fundamentally a #magic act, a transformation wrought with words and images, making the customer the pawn of an unholy ritual. Whenever #Democrats (or anyone else) gets preoccupied with "messaging" this is what they refer to, this profound conviction that the right words can change everyone's minds in a moment. Dick Nixon was obsessed with #marketing. There have been many books analyzing how he and his gang made use of marketing magic to pump a semblance of trustworthiness and general audience appeal into the dour glowering Nixon. (cont'd)