Post #3813813
2026-07-06 10:34 UTC
A/B testing without consent is unethical. This doesn’t fly in any scientific fields, yet the technology industry doesn’t think twice about experimenting on users without consent.
Replies (1)
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@if_you_can_keep_it@lemmy.world 2026-07-06 19:35
I think it’s a bit of a stretch to consider A/B testing under the same umbrella as subjecting somebody to a scientific study. A/B testing can be selling different products in different stores or trying different pricing strategies. There are certainly shady things you can do with A/B testing, like trying out dark patterns, but require consumers give consent for any kind of market experimentation?