Happy April Fool's day, internet! As part of writing Signals & Levers, @joeltosi and I did a bunch of world building for the story that runs through the book. Our fictional company, Limitless Systems, is a SaaS Platform company in the same universe as Parts Unlimited from The Phoenix Project and the Unicorn Project. (What does the platform do? It platforms.) We even built a website for the company Today seems a good day to unveil it. https://golimitless.systems/