Post #3353272

Exactly. Companies often offer lifetime to early adopters knowing that it will become unaffordable eventually, because it’s a way to drive big revenue in the short term and because it entices users to the platform - and popularity is needed for growth. As the months and years go by you are still providing service, now for nothing, and eventually start to go into the negative profit for those lifetime customers. They knew this would be the case going in, but they don’t want to offer lifetime anymore knowing that it will lose them money in the long term. Plex isn’t “early adopter” anymore so they’ve decided it’s time for the squeeze. They could have ditched lifetime entirely (and I’m sure they considered it) but instead they just jacked it to a crazy price where nobody wants to pay it and will go monthly instead. Are Plex being greedy? Sure. And I have never and will never pay for Plex at any price. But they are doing what they do for calculated reasons.