Post #3180788
2026-04-29 15:44 UTC
@ravigupta@mastodon.social As good as iBook is, it’s hard because iPhone iBook sounds weird, and it *has* to have iPhone in the name.
Replies (1)
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@ravigupta@mastodon.social 2026-04-29 17:29
@Daytonlowell@mastodon.social If Apple Marketing were going strictly by a set playbook, MacBook Neo would have been called MacBook SE. ‘iPhone’ definitely has tremendous marketing value, but marketing it as yet another variant doesn’t seem to be unique enough to pay the super premium prices. The buyer has to feel they are getting something more and different than others. ‘Ultra’ ain’t cutting it.