Post #2929302

If you are writing web copy that involves a call to action link: ❌ Don’t: “You can verify your appointment by clicking on {this link}” ❌ Don’t: “Click {here} to verify your appointment” ✅ Do: “{Verify your appointment}.” ✅ Do: “Be sure to {verify your appointment} before SOME DATE” Its not the 1990s anymore. Make the hyperlink itself describe the action, not be a document artifact.