A few days ago I saw the website of a firm that presents itself as some kind of huge systems integrator specializing in transforming any company of any size in any business on any continent(s) into an unstoppable alpha-dervish of the millennium by hiring that firm to guide them to the pot of gold at the end of the AI rainbow. The website was extensive, all kinds of explanations of how they do it, huge dollops of praise from those they have presumably already enlightened, stories of the elite leadership of the firm, promotion of seminars where you could meet them, numbers to call worldwide, and forms to fill if you wanted more and could afford it. I wondered, what fraction of this site is generated by AI, and of the rest, what fraction by neo's, egos, and bozos? Is it only a paper moon? My guess, 100%. Kurt Vonnegut's Mother Night made the point that we are what we pretend to be. Is that the touchstone of our times? Vonnegut's protagonist gets punished for what he pretended to be? Is that what we all deserve?