Post #2632547

The most common growth mistake in scaling B2C companies is not a strategy failure. It is a measurement failure. A channel works, the team doubles spend, CAC holds for two quarters, then collapses. They saturated the addressable audience and had no measurement to see it coming. The signal is not CPL. It is the ratio of new-to-repeat visitors in the converting cohort. When that ratio flips, you are six weeks from CAC blowout.