Post #2524886

@KathyReid@aus.social 2 initiator points 1) the appearance of the smartphone lowering the intellectual cost of entry. 2) the rise of Facebook and google following the ease of entry leading to the realisation that profit could be made. When you had to put in effort to connect to something, you tended to value and try to understand it. When it becomes seamless and pervasive, the value is lowered and it becomes a tool for profit. So about 2010.