Post #2472362
2026-05-13 07:52 UTC
Yes although, it is probably a reasonable guess at how labs would go about implementing advertising - building partnerships and preferences into the prompt. The other option would be to fine tune models to favour particular companies which could become prohibitively expensive if your ads are highly targeted.
The scenario that isn’t accounted for in this paper is taking a general LLM and fine tuning it to exhibit more fair/consistent behaviour when prompted about ads/partnerships but we all know with non-deterministic systems you’re just increasing the odds that the model regurgitates something more sane rather than providing any strong guarantee
Replies (1)
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@YourNetworkIsHaunted@awful.systems 2026-05-13 17:45
I mean it’s the same thing with sponsored content anywhere, right? The user assumes that the system is providing information in accordance with purposes, but the ads and sponsored results create opportunities for the platform hosting them to profit at the user’s expense. AI platforms are absolutely subject to the same economic incentives for corruption as say, search engines, but I don’t think they’re uniquely so just because the model in question has a more humanlike UI.